Perplexity AI is coming to Samsung phones!

Samsung May Integrate Perplexity AI Directly into Its Devices

Samsung is reportedly preparing a strategic investment in Perplexity, a rising AI-powered search startup, aiming to embed its advanced technology into smartphones. The move shows Samsung’s effort to stay competitive with Google, Apple, and OpenAI in the evolving AI landscape.

According to Bloomberg, Samsung will participate in Perplexity’s $500 million fundraising round, valuing the company at around $14 billion. It also plans to integrate Perplexity’s AI assistant and app into future Galaxy smartphones. This may include pre-installing Perplexity and embedding it in Samsung’s default browser.

Bixby Might Get Smarter

With this move, Bixby could gain significant enhancements by integrating Perplexity’s generative AI, enabling it to give more precise and conversational responses. This would help Bixby compete with rivals like Siri, Alexa, and Google Assistant. Bloomberg notes that this partnership isn’t official yet but could be announced later this year.

Perplexity Gains Big Tech Attention

Founded in 2022, Perplexity has been making headlines for its real-time, answer-based AI search engine. Besides Samsung, Apple is exploring adding Perplexity to Safari, while Motorola has already integrated Perplexity into its products. Both Samsung and Perplexity have made official statements about a possible collaboration.

Our Take

Samsung’s collaboration with Perplexity is not just an investment — it’s a strategic step toward advanced AI user experiences. It could make device interactions smoother, revive Bixby’s role, and offer a faster and more informative alternative to traditional Google search. This shows Samsung’s clear intent to lead the future of AI in smartphones.

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